The TikTok Pixel is a code snippet on your website that records events such as page views, add-to-cart, and purchases. This data lets the algorithm deliver ads to people likely to convert and is the foundation for retargeting.
On AdHub.la, each ad account has its own Pixel settings: the system syncs pixels from TikTok automatically after connection, or creates a new one if the account has none. For Shopify stores, just connect the shop — the pixel is installed automatically with no manual code copying.
The Events API sends events from your server alongside the browser pixel. When users block cookies or run ad blockers, the pixel misses events — the Events API fills that gap, recovering 15–30% more conversions in many industries.
After setup, verify events by testing actions on your site and watching them arrive in pixel management. Let the pixel accumulate enough data (typically 50+ conversions) before switching your optimization goal to the purchase event.