TikTok lets you set budget at two levels — campaign and ad group — each with a daily or lifetime option.
Ad-group budgets suit the testing phase, when you want spend control per audience/creative. Campaign budget optimization (CBO) lets the algorithm allocate across groups and works best after groups exit learning and you are ready to scale.
Daily budgets keep spend steady and easy to monitor; lifetime budgets fit campaigns with a clear end date (promotions, launches) since the system paces aggressively into high-performing hours.
Three field-tested rules: set the daily budget at 20–50x your target bid so there is enough data to learn; never change budget by more than 30% at once; and review spend every morning — a group that exhausts budget early without conversions signals a bid or creative problem.
On AdHub.la, ad account balances and daily spend appear right on the overview dashboard, so you can reconcile quickly against TikTok reports.